Reciprocidad y reconciliación
For the land it grows on, the families who tend it, and the ancestral wisdom it carries.
Rooted in reciprocity,
En Herbal Cacao, nuestro viaje está profundamente entrelazado con la sabiduría ancestral y las tradiciones sagradas del pueblo indígena maya, cuya reverencia por el cacao como planta medicinal divina se ha transmitido a lo largo de milenios.
Reconocemos que nuestro trabajo no sería posible sin las tradiciones y conocimientos transmitidos durante miles de años por los pueblos indígenas que las fundaron.
Los ancianos mayas imaginaron un futuro en el que el cacao volvería a cumplir su función sagrada como bebida que abre el corazón, iniciando una nueva era de conexión global y de vida centrada en el corazón.
Honramos este linaje sagrado, reconociendo que nuestra capacidad de aportar cacao ceremonial al mundo está profundamente arraigada en los conocimientos y prácticas conservados por estas comunidades.
Para nosotros, la reciprocidad y la reconciliación no son sólo principios: son la esencia de todo lo que hacemos.
Reciprocity
A Commitment Beyond Fair Trade
We believe in reciprocity as a profound act of mutual exchange, where respect and balance are woven into every aspect of our work.
Our commitment to ethical sourcing goes beyond the standard Fair Trade practices. We believe in doing more, and we’ve taken clear steps to ensure that our practices reflect this. We ensure that the dedicated smallholder Maya family farmers, who are deeply rooted in their heritage, are fairly compensated for their labor and resources, supporting the continuation of this sacred lineage of cacao.
Our pricing structure exceeds the standard market price, ensuring that on average, we pay 125% more than the West African commodity price for the cacao we source. Hereby ensuring that the benefits of this sacred plant flow back to the source, sustaining their livelihoods and empowering their communities.
With sourcing supported by our trusted partners who work directly at the farm-gate, every step of this journey is guided by integrity, reciprocity, and reverence. Even when we are not physically present, our partners serve as guardians of our shared values.
Together, we are creating a conscious new world of heart-centered living, one sip at a time.
Reconciliation
Healing & Honoring Sacred Traditions
Reconciliation is at the heart of our mission at Herbal Cacao. We recognize the historical injustices faced by indigenous communities, whose ancestral wisdom and sacred practices were suppressed for centuries. Today, we stand in solidarity with the Maya people as they reclaim their heritage and share their teachings with the world.
Our work is deeply connected to the environmental stewardship of the lands where cacao is grown. We are committed to sustainable farming practices that honor the Earth, ensuring that the cacao is cultivated without depleting natural resources. This includes supporting sustainable agroforestry and biodiverse cacao farming, all of which contribute to the healing of the planet.
Reconciliation also means creating a deeper connection between our consumers and the cultural origins of cacao. We encourage mindful consumption, where every sip of Herbal Cacao is an opportunity to honour the sacred traditions of the Maya people.
The 2% Fund
given back 2% every year
2% of our revenue flows directly back to the Maya communities who grow our cacao.
Not a slice of profit that can vanish in a lean year, a fixed share of everything that comes in, every year. It funds the practical, the living and the lasting: tools in farmers’ hands, trees in the ground, and knowledge kept alive.
Social Responsibility | 4 ways value flows back.
Where your 2% goes
At Origin - BELIZE
1. Toolbank Initiative
In the Toledo region of southern Belize, farmers kept telling our founder Sharon the same thing: "Miss Sharon, we really need equipment to get cacao production back on track."
Launched in 2025 with Maya Mountain Cacao, a 100% Maya-managed fermentation centre, the Toolbank puts the right tools in farmers' hands.
At Origin
2. Baby Cacao Tree Project
Wildfires tore through cacao forests across Maya lands. For €4.50, a baby tree is raised in a local nursery and planted by hand, with the family, to restore forest, income and biodiversity.
Every June 11 we match each tree, and every tree comes with a signed certificate.
At Origin
3. Maya Wisdom Keepers
Reciprocity isn't only economic. With Abuelo Efrén, an 11th-generation Maya wisdom keeper, we help community members train in their own ancestral medicine and spirituality, so this knowledge stays alive, carried by its own people.
(Coming 2027.)
At Home
Heart-Led Production
We are extending our ethnical and social values, by choosing to collaborating with a Social Working Company in the Netherlands.
Here they employs people with a distance to the labour market, so every hand that touches your cacao is met with the same respect as the ones that grew it.
We carefully select our ingredients, ensuring that every purchase we make leaves a trail of positivity. Our commitment extends to the entire supply chain.
Un viaje de respeto mutuo y armonía
En Herbal Cacao, la reciprocidad y la reconciliación son algo más que palabras: son una forma de vida. Guían nuestras acciones, dan forma a nuestras relaciones y nos inspiran para crear un impacto social y medioambiental positivo que trascienda generaciones. Juntos, con nuestros socios, clientes y las comunidades mayas, estamos co-creando un futuro en el que el papel sagrado del cacao como medicina que abre el corazón sea honrado, apreciado y compartido con el mundo.
Muchas gracias por acompañarnos en este viaje.
Al adoptar Herbal Cacao, te estás uniendo a un círculo de reciprocidad y reconciliación que empodera a las comunidades, sana la Tierra y nutre las tradiciones sagradas del cacao. Juntos, estamos marcando una diferencia significativa: un árbol, una taza y un sorbo a la vez.
Crear un efecto dominó de cambio positivo
Dejar una huella positiva en cada etapa de la cadena de suministro, garantizando que resuene en cada sorbo de nuestro cacao.
BE THE LOVE | SHARE THE LOVE | SPREAD THE LOVE